May 0
May 0

Innovation. Revisited.

For the past eight years or so, I have been involved in judging the Communiqué Awards. This year is particularly exciting as I have been asked to help with the category that specifically looks to recognise and reward the most innovative initiatives and campaigns in the healthcare communications sector. Towards the end of last year, […]

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Mar 4
Mar 4

Let’s keep humans at the heart of behaviour change

A search for Behaviour Change Model returns 7,930,000 results on Google. Models such as Prochaska, MINDSPACE and COM-B provide a wealth of theory of behavioural economics. It feels like we should have cracked the challenge of how we encourage people to make healthier decisions – and act upon them. But we still have no magic […]

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Mar 2
Mar 2

A good font speaks louder than words

There’s nothing more satisfying for our teams than seeing a collection of words that you wrote come together into a coherent design. But what does it take from our design team to make sure the finished work doesn’t obscure or change the meaning of that carefully crafted content? Typeface vs Font Back in the old […]

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Ross Taylor
Mar 1
Mar 1

Meet the team: Ross Taylor

Name: Ross Taylor Job title: Senior Account Manager Length of time at Red Door: 3 years, 5 months (I think…) What got you into healthcare communications? I think it was probably going to be my destiny, after being given an AZ branded dressing gown by my dad as a 7 year old. With 30 years […]

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Feb 3
Feb 3

Meet the team: Gaby Lemionet

Name: Gaby Lemionet Job title: Account Executive Length of time at Red Door: 1 year 5 months What got you into healthcare communications? The challenge of delivering messages in a highly regulated environment. I thought that once I would learn how to raise awareness for topics or diseases that are often stigmatised, then I would […]

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Dec 1
Dec 1

Innovation (and bravery)

At the recent Pharmaceutical Marketing Effectiveness Awards (PMEAs) as part of a Health Unlimited team we, along with our client, Novartis, collected our third award of 2016 for COPD Crowdshaped and our second specifically for innovation in our sector. Chronic Obstructive Pulmonary Disease is one of our great health challenges; predicted to become the world’s […]

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Nov 1
Nov 1

Returning to work after maternity leave – transferable skills

After a year off to have my first baby, it was with some trepidation I returned to work. Would I have forgotten everything? Would my new inability to retain any information for more than one minute hinder my ability to juggle five different clients’ demands? Would I get lonely going to the toilet on my […]

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Jul 2
Jul 2

Meet the team: Gill Dunn

Name: Gill Dunn Job title: Senior Digital Account Director Length of time at Red Door: 1 year and 3 months What got you into healthcare communications? It sounds silly, but it was actually Office Angels who told me what the job I wanted was called. All I knew was that I liked talking about healthcare […]

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Light bulb sketch
Jul 2
Jul 2

The Next Generation experience or how to get through an amazing training course (and not die trying)

For the fourth year running Creston Unlimited our parent company, has held a ten week course for new starters across the different agencies in the Unlimited group. As a part of this new, animated, bright (and handsome) generation, every two weeks between April and June we took a day out to go to the Head […]

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Jun 2
Jun 2

Much More Than a Pretty Picture

You could be forgiven for thinking that use of infographics – which take complex information and present it in a concise and visually appealing manner – is something that has only really found its place in the last few years. You would be wrong. I have just begun reading a new book called Trick or […]

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Jun 2
Jun 2

Meet the client: Caroline Perréard, UICC

Name: Caroline Perréard Length of time in role: 5.5 years Position: Communications and Marketing Specialist – World Cancer Day global campaign manager Organisation: Union for International Cancer Control (UICC)   What does your typical day look like? I arrive in the morning and meet my favourite colleagues with whom I share my office: Charles and Nath from the […]

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Jun 2
Jun 2

My Red Door Unlimited experience: Olivia

We welcomed our youngest ever work experience candidate this week, Olivia (17 years old) joined us for three days to discover more about life in a PR agency. At the end of her time with us she wrote us a note to tell us what she found out during her Red Door Unlimited experience. Read […]

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Jun 2
Jun 2

Meet Kate Thomas, Deputy Head of News, Department of Health

In mid-May, Kate Thomas, Department of Health joined our team at Red Door for a week to experience agency life. While she was here we took the opportunity to find out a bit more about what her role as Deputy Head of News at the Department of Health entails and here’s a snapshot of what […]

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May 2
May 2

Hacking Red Nose Day

On Thursday 28th April, teams from across Creston Unlimited gathered to kick-off this year’s 24 hour ‘Unlimited Hack day’ hackathon. But what is a hackathon? It’s an event style that has become increasingly popular in recent years. At its heart, a hackathon brings together a group of like-minded people, from different disciplines, to develop a new […]

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Finding a graduate job
Apr 7
Apr 7

The healthcare PR graduate odyssey

After the essays, exams and the dissertation you don’t arrive to a peaceful dwelling: on the contrary, the odyssey only begins. And it’s a daunting one; at least it was for me. The UK can be beautiful and exciting but nevertheless it’s quite a competitive country where you and 745,004 graduates (Higher Education Statistics Agency, […]

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Mar 2
Mar 2

Is there anything pharma can learn from BMW and Mercedes-Benz?

Earlier this month, German carmaker BMW celebrated its 100th anniversary, with a big party in Munich. Achieving a centenary is quite a milestone in any company’s history – and in response to this achievement, Mercedes-Benz ‘congratulated’ its rival on turning 100 years. Mercedes published an ad in several national papers saying: “Thank you for 100 […]

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Patient case studies should be like reading a good book.
Mar 4
Mar 4

Tell me a story

I love curling up and getting stuck in to a good book. Recently I filled my commute by reading Still Alice by Lisa Genova, the fictional story of a Harvard professor diagnosed with early onset Alzheimer’s disease. The story is beautifully told from the perspective of Alice, who initially dismisses small clues that might suggest […]

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Mar 2
Mar 2

Pharmaceutical procurement – fit for the future?

PR Week published Andrew’s thoughts on the role of pharmaceutical procurement and asks, is procurement fit for purpose for our industry today? Andrew’s more detailed consideration of the topic is published below. Towards the end of last year, PepsiCo caused a bit of a stir when it announced it was eliminating its marketing procurement function.  In its […]

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Fitness tracking on your phone
Feb 1
Feb 1

Technology and health interventions – just because we can, doesn’t mean that we always should

The UCL Behaviour Change conference this week focused on digital health and well-being. There was a wealth of academic research across a number of topics – most of which reminded us that pinpointing a methodology for creating interventions that really change behaviour is so challenging because we are all so individual in terms of what […]

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Red Door Unlimited PR Agency team
Feb 1
Feb 1

PR Agencies and the Age of the Millennial

Things that you’ll remember if you worked in a PR agency in the mid to late 90s: Being slightly overcome by SprayMount as you stuck articles onto card for your 3rd coverage board of the week The whole team sharing one email address, and rarely using it Printing and posting hundreds of press releases. Or […]

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Health Unlimited pledge for World Cancer Day
Feb 1
Feb 1

World Cancer Day, what can you do?

Today is World Cancer Day, the one day of the year when everyone of us can make a pledge and do something positive in the fight against cancer.  At Red Door we were inspired by the heartfelt words of UICC CEO Dr Cary Adams; we hope you will be too. Read his blog on Health […]

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Twitter logo removes character limit
Jan 1
Jan 1

What does Twitter’s potential 10,000 character limit mean for Pharma?

Hot on the tail of launching Periscope in 2015 supporting live video streaming on Twitter. Recent news from Twitter CEO Jack Dorsey that the platform may be about to lose its sacred 140-character limit was met with mixed reviews. Will it change the way people use the platform or is it the death of Twitter? […]

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Jan 1
Jan 1

Can pharma move beyond Martin Shkreli in 2016?

GQ recently named Martin Shkreli, the CEO of Turing Pharmaceuticals as the worst person of 2015. Why? In 2015, he hiked the price of the HIV drug, Daraprim (pyrimethamine) by more than 5000% and therefore earning him a place on the list, ahead of Dentist Walter Palmer who shot Cecil the lion and even FIFA’s […]

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Oct 3
Oct 3

The Red Door Experience

After a month away on holiday, which was brought to an end by my impending work experience, I was grateful to find that the bright and cheerful attitude of everyone in the office managed to rid me of any holiday blues. From the moment I walked through the door I was greeted with a hug […]

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Oct 1
Oct 1

Red Door’s 15th birthday

Rarely has a crowd descended on Brighton wearing the most flamboyant clothing. No, not Pride weekend, but Red Door Unlimited arrived en mass to celebrate the companies 15th birthday. Pride weekend in Brighton is a special event celebrating equality and diversity. Prior to the weekend however, it was Red Door’s turn to celebrate, 15 years […]

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Jul 1
Jul 1

Ready, Steady…..Slow.

I have just finished reading a great book written by Carl Honoré, The Slow Fix. Interestingly, this one intrigued me sufficiently (for perhaps no other reason than its title initially) to invest some of my free time and read it ahead of the multitude of non-fiction/business titles that form an orderly queue on my bookshelf, […]

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Jun 3
Jun 3

Watching the extraordinary become the ordinary

So last week I had the pleasure of attending a Trend Seminar held in London by Trendwatching.com. It was an all day conference centred around showcasing the most important insights into the future of consumerism. What trends are we seeing today that will be the game changers of tomorrow? What innovations are becoming ubiquitous and […]

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Jun 4
Jun 4

I wish I had done that!

When was the last time you saw a piece of work and thought that’s good – I wish I had done that? In early June a few of us joined a group from across Health Unlimited and attended Creative Social’s showcase event ‘Fu*k that’s good too’ at DigitasLBi. The event featured presentations from some of […]

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Jun 5
Jun 5

Here come the brides!

It took two weeks of planning (around work of course) and a small team of Red Door Secret Angels to plan a bumper hen do for not one but four brides-to-be all getting married this summer. We had to think about what would make their work hen do memorable, so… The brides-to-be, Beth, Esha, Gill […]

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